Gander Outdoors logo redesign.

Gander Outdoors

Best gear for all outdoor needs.

Participated in Gander Outdoor's new logo exploration while keeping the five principles of effective logo design in mind: simple, memorable, timeless, versatile, and appropriate. A brand is most successful when it’s audience can recognize it’s logo without the company’s name, but rather by it’s visual element. A logo should also work on all mediums, from small patches to apparel.

Gander Outdoors wordmark logo redesign.Gander Outdoors logo redesign used on photography. Gander Outdoors logo redesign on a camping mug.Gander Outdoors logo redesign patch.Gander Outdoors logo redesign on a winter jacket.